About About Alastair McKenzie AudioSMNR Audio Clips

Audio Clips for Social Media News Releases

Social Media News Releases (SMNRs) are multimedia press releases designed for the world of blogs, forums, social networks, and newsfeeds. Unlike traditional press releases disseminated one-way, they are designed to promote a dialogue, with recipients adding comments or bookmarking for others what is in effect a single page website. Example

One of the advantages of Social Media News Releases is that they can carry multiple video and/or audio clips, which enable journalists to source their own 'unique' quotes without having to use the (usually bland) supplied quote in text, or make contact to extract their own - sometimes difficult with timezones and fast web publishing deadlines.

I can record multiple audio clips, covering the story from different angles from one spokesperson or several, to be used in SMNRs.

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