Capt Upgrade, freeloader and scourge of travel PRs, was for many years the popular secret columnist in Globetrotter, the closed circulation monthly newsletter of the British Guild of Travel Writers (BGTW).
The Captain’s self-appointed role was to gently prick the pomposity of PRs and travel journos alike with scurrilous revelations and satire.
Sadly, he, or possibly she, (only a small handful of people knew the Captain’s true identity) knocked back his last glass of free bubbly and hung up his promo branded pen & moleskin notebook a couple of years ago.
“The Capt’n” has been sorely missed since. There have been many times in recent months when I and others have wished the Capt was still around to write up a scandalous snippet of news we’ve heard about or witnessed.
However. All is not lost…
It appears that, like Zorro, Captain Upgrade – or ‘Son of Capt Upgrade’ – has returned and has taken up residence in a much larger pool of influence… Twitter.
And it seems none of his old style has left him. Take these two tweets for example…
May 31 – PR on the phone. Invited on bloggers’ press trip leaving tomorrow. What do they think I am, Z list? Said no anyway as flights in economy.
Jun 2 – Editor who turned Venice restaurants pitch down last year now wants me to tell her where she can blag a meal when she’s there! #bloodycheek
Check out @CaptainUpgrade
Image: Bigstockphoto/Noam Armonn