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LIST: ONLINE TRAVEL AGENCIES / PORTALS



These are online travel agencies aimed at British travellers.

The dividing line between a travel agency that has a website and an online travel agency can be a little fuzzy. This list is focused on the latter - non-specialised travel websites that have a distinct online brand identity and take bookings online.

See also specialist/niche travel websites, Online Accommodation-only Agencies and price-checking websites.

ebookers.com Pound signWho hasn't heard of eBookers? Started out as the flight-orientated online service of the fares consolidator, Flightbookers, but is now a true 'travel portal' where you can search for everything from country cottages to cruises, train tickets to transfers.
eDreams Pound signSpanish travel portal selling flights, car hire, hotels and self-catering accommodation. It was originally launched in March 99 (and based in the USA) when they specialised in unusual hard-to-find holidays with practical help from 400 'DreamGuides' - online travel experts who would answer specific queries about where to go and what to do by email.
Pound signThe first major eAgency, launched by Microsoft in the US in the early 90's, then in the UK & Europe a couple of years later (Nov 98). It is amazingly comprehensive & versatile, and is the largest seller of travel online in the world.
Iglu Iglu started life as a specialist ski web site selling ski accommodation, but has now diversified into several niche site: igluSki.com, igluVillas.com, igluTropical.com & igluCities.com, all accessible from the main iglu.com site. There used to be an igluActive.com too, selling activity breaks, but that seems to have disappeared.
JustTheTicket Discount airfares, Car Hire, Hotels, Eurotunnel, Eurostar, Fly-Drive, city breaks and late holiday deals. Search online, then book on the phone.
Key2Holidays Online operator specialising in luxury holidays to Dubai, Italy, America, Africa and the Far East, and tailor made trips all over the world.
LastMinute.com Famous home of late-availability holidays. If you are looking for excellent bargains and really can drop everything and go at a moment's notice, this is the place to look. Over the years Lastminute has gobbled up the major competition so it operates all the Online Travel Corporation (OTC) brands, Travelocity (originally Sabre on the www), and Holiday Autos.
Netflights This is the new trading name for Airline Network PLC which has been around since the early nineties. They offer discounted fares on over 135 airlines (Sept 08), 30,000 hotels and car hire in 50 countries. It is now folded into the Thomas Cook group.
Opodo Pound signThis is the online travel company created by nine European airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa. The site offers not just cheap airfares but also hotels car hire and package holidays from operators such as Kuoni.

If you are wondering about the name; they needed something that worked in up to nine different languages and for nine different cultures. It is also a visual palindrome. Turn it upside down and it looks the same. (I was at the launch in 2002 when they explained it! Ed)
PackYourBags.com Online agency since 2001, ABTA & ATOL bonded, selling budget holidays in Europe, Africa, the Caribbean, the Americas, India & the Indian Ocean from the major tour operators including Thomas Cook, First Choice, Airtours, Sunset and Cosmos.
Priceline.co.uk starHotels, flights car rental, the usual stuff...but, Priceline's business model is based on its Name Your Own Price system which allows you nominate the price you would like to pay for a hotel, flight or car rental and it then searches its database of partner companies looking for unsold seats, rooms or cars that they are willing to sell at that price. While that system still applies to almost 30,000 hotel rooms, we can't see much evidence of it being applied to flights and cars, which seem to be sourced the traditional way. They also have a review system called PillowTalk – a ‘word cloud’ that displays words of different sizes according to how many times they have been mentioned by customer reviews. These words are taken from over 300,000 reviews submitted by genuine guests who have booked and stayed at a hotel through Priceline.
Telme Global Traveller A well-constructed site, simple to use, offering flights, hotels & car hire, biased towards mid to longhaul flights and the business traveller market.
ThisIsTravel Travel portal launched at the start of 2002 by the Mail, Mail on Sunday, Evening Standard, and Metro group of newspapers. Most of the content (such as Frank Barrett's advice column) seems to be culled from their existing travel pages online. A flights/insurance/hotels/car-hire booking engine turns the site into a 'portal'.
Trainbreaks.com City breaks via Eurostar. Part of Delpech Travel, so a sister brand to seafranceholidays.com, ferrydiscounts.com and shortbreakmarket.co.uk.
TravelPlanners A division of USAirtours group, selling flights, accommodation, car hire, airport parking, short breaks and holidays.
 

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Notes: * Online agencies don't take all bookings online. Many use a mainstream computer reservations system for booking & payment on flights and hotels, but rely on email forms and/or call centres to handle more complex travel components.
 * One thing to look for: all online flight booking systems can easily sell 'city pair' flights (return tickets from city A to city B), the thing that technologically sorts the men from the boys is their ability to handle multi-leg itineraries.
 * The online travel sector has gone through a significant period of consolidation in recent years with Lastminute.com emerging as the dominant brand.

OTC, Online Travel Corporation was for a while one of the the top dogs/head honchos in the UK online travel market. It was launched in January 1998 and quietly expanded by buying up other online agencies such as A2Btravel.com, 1ski.com, Boardit.com, Bargainholidays.com, Ferrybooker.com, the IfYouTravel.com group, and in June 03, Deckchair.com and leisureHunt.com. At one point it had over 12 own-brand consumer websites and 60 'white-label' travel sites. However, as Qui-Gon Jinn put it: "there's always a bigger fish", and OTC was gobbled up by lastminute.com.

Travelocity background. Back in the early 1970s a smart guy (called Max Hopper) working for American Airlines realised that there was no reason why travel agents couldn't key in reservations themselves if they were connected to the same computer the AA reservations dept used. Thus started SABRE, the first Computer Reservation System, used globally by hundreds of thousands of travel agents booking flights, hotels and cars from all the major companies. Travelocity was SABRE on the internet, essentially the same system the professionals use. The brand was taken over by Lastminute.com.

Travel4less was the online division of the Destination Group which was bought by LastMinute.com in June 2002.

Travelselect.com evolved from a ticket consolidator called Globepost back in 1999 and is now part of Lastminute.com.

Travelstore.com started out July 99 as Eclipsis.com but quickly changed its name to Travelstore. The first eAgency to be accepted into the ranks of ABTA. In February 2000 it bought out one of its main competitors, Equator-net, and in June 2002, it in turn was aquired by the Online Travel Corporation (see above).



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