These are local travel agents, companies operating tours and excursions, local hotels & accommodation, transport, and other travel & tourism related companies in Iceland, that might be of interest to independent British travellers.

NB. You may not enjoy the same level of financial security and protection if things go wrong when you book directly with an overseas company.
Alkemia Family run company based in the North of Iceland, offering self drive and guided small group tours around the island - trekking, culture, photography, etc. Their style is 'slow travel', taking time to explore well-known 'must-sees' and hard-to-find off-the-beaten-track pearls.
Angling Club Lax-á Angling Club Lax-á is Iceland's largest sporting outfitter. They offer fishing trips on some 40 salmon, trout and char rivers in Iceland, using both full service and self-catering lodges, and with guides, transport etc.
Arctic Rafting White-water rafting, kayaking, jet boat and other river activities
Blue Lagoon Iceland's most famous 'must do' attraction. Actually, you really must do it! The blue water and steam make it dramatic by day, but night time is bizarre and more fun.
Campervan Iceland Cool agency, based in Reykjavík, specialising in campervan and motorhome rentals.
Destination Iceland Inbound agency offering self-drive, independent arrangements, escorted tours and special interest tours for groups and indiviuals.
Dog Steam Tours Dog sledding tours and expeditions in the winter months.
Dolphin & Whale Spotting Dolphin & whale spotting trips on the ms Moby Dick out of Keflavik.
Eldhestar - Volcano Horses Eldhestar operate horse riding excursions and expeditions from a few hours to a few days from their eco-hotel near the town of Hveragerdi, 30 mins from Reykjavik.
Fjallabak Serious trekking and camping trips into the wilderness regions.
Fosshotel Iceland Chain of 13 tourist class hotels.
Fun Travel Independent, scheduled and private, guided sightseeing tours (dat rips or multi-day) for small groups, with an English speaking driver-guide, plus travel agency services such as booking accommodation and leisure activities.
Gudmundur Jonasson Travel Inbound travel agency offering excursions, accommodation, tailor-made tours, special interest & adventure tours.
Highlanders Jeep safaris, snowmobile tours and a range of other activities & tours all year round.
Hotel Borg Newly renovated and well-known luxury hotel in the centre of Reykjavik.
Hotel Edda Chain of 16 hotels around the country, mostly 2-3 star properties.
Icelandair Hotels Local hotel group.
Iceland Excursions Allrahanda Glacier trips (snowmobiles & snowcats), jeep tours and other day trips & excusions.
Icelandic Farm Holidays A group of farms around Iceland offering accommodation (farm, cottages, hotels) and activities (horse riding, fishing, sailing, hunting, swimming, glacier tours, sheep roundup, etc)
Iceland Travel Scheduled tours, individual itineraries, rental cottages,
Isafold Travel Small group special interest tours, eg: activity, fishing, geology, golf, Trekking, Photography, Bird-watching, etc.
Ishestar Riding Tours Icelandic horse-riding holidays and tours.
Kaffi Reykjavik "Cool" ice bar in in Reykjavik where the temperature is kept at -5°c and everything including glasses is made of ice. The entrance fee includes a warm poncho, mittens and shoes.
Kea Hotels Hotel group with five 2-4 star hotels in Reykjavik and other towns.
North Sailing Whale-watching sea trips from Husavik on the north coast.
SBK Coach and car rental company.
SeaTours Whale and nature watching tours from the town of Stykkisholmur.
West Tours Tour operator and agency offering boat tours, hiking tours and winter skiing mainly in the Westfjords of Iceland.


  • Spa City is a site run by the European Spas Association that lists the thermal baths, spas and pools in the Reykjavik area.

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Travel Lists - where Brits start their holiday research

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